Resources from Gary O'Sullivan:

"There are very few "sure things" when it comes to planning a conference, but having Gary O'Sullivan on the program takes the guesswork out of our keynote. He always comes through. From his pre-conference preparation, to his message, to his delivery, Gary gives a first-class presentation every time. Our members consistently rate him as a top speaker, as someone who educates, challenges and inspires. Gary is both passionate and sincere, both authoritative and likable, and these are powerful combinations for any speaker. "
Linda Budzinski
Director of Communications and Membership Services, International Cemetery, Cremation and Funeral Association

Resources from Gary O'Sullivan

Your Personal Sales Trainer

View the YPST Blog Archives

Wednesday, April 18, 2007
People Never Buy Products
Too many times, a salesperson will try to sell a product.

People donít want products. They never have and never will.

People want what owning a product will do for them. In other words, people always buy the product of the product.

For example, you probably transport anywhere from 10 to 20 gallons of extremely volatile and flammable liquid when driving your car — often at high speeds and in heavy traffic. And this highly combustible liquid is generally only a few feet from you. I'm talking, of course, about gasoline.

Nobody wants to carry this dangerous solution around in major cities where auto accidents occur — and auto accidents occur every day. In fact, U.S. Department of Transportation statistics indicate that all adult drivers can anticipate experiencing no fewer than two automobile accidents during their lifetime and that there are over 6 million traffic accidents a year in the U.S.

With those kinds of odds, why would people carry this flammable liquid around with them? Because of what it does, of course. They want their cars to go. People never buy the product; they buy what the product does.

When you are selling, remember that people donít want your product; they want what your product does. The want protection. They want peace of mind. They want comfort.

They want the product of the product. So sell that!
Gary O'Sullivan
About Us: The Gary O'Sullivan Company is a consulting firm dedicated to building people to build business. Gary O'Sullivan, Founder and President, is a visionary senior-level executive with proven success in strategic planning, development, management, and leadership of operational initiatives in business development.


Video Excerpts!
Now you can Watch Gary O'Sullivan IN ACTION!
Excerpts from Gary's DVD Videos are now online!

Wealth of Experience

With a rich and impressive resume dating back to 1971 — with experience in direct sales, middle management, and upper management as senior vice president of marketing for a publicly-traded national company — Gary O'Sullivan understands business from every viewpoint.

Follow Gary!