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Friday, October 2, 2009
Consistent Selling

YOU can be successful if you are a consistent seller.

Being consistent in sales means one must also be consistent in dealing mentally with the rejection that stops most people from going to the next prospect.

What does it mean to sell consistently?

It means finding victory in rejection.

It means moving on quickly.

It means thinking, “Next!”

Look for victory in every setback
When you encounter rejection, look for some form of victory. Perhaps you tried one more time than you did the last time. Rejection is just a part of the sales process, and it doesn’t control your future—you do.

Get to the next person as fast as you can
When you encounter rejection that you cannot overcome from one contact, get to the next person as soon as possible. The faster you can talk to someone new, the less time you have to become negative.

Develop a “Next!” mentality
Sales professionals who sell consistently have developed a “Next!” mentally. They believe they will get acceptance with the very next person they contact. If they are rejected by one person, they instantly start thinking about the next person they can contact. They believe they will be successful with the next contact . . . and eventually they are.

Remember what I always say about rejection:

Think – NEXT!
Gary O’Sullivan

Gary O'Sullivan
About Us: The Gary O'Sullivan Company is a consulting firm dedicated to building people to build business. Gary O'Sullivan, Founder and President, is a visionary senior-level executive with proven success in strategic planning, development, management, and leadership of operational initiatives in business development.


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With a rich and impressive resume dating back to 1971 — with experience in direct sales, middle management, and upper management as senior vice president of marketing for a publicly-traded national company — Gary O'Sullivan understands business from every viewpoint.

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