Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

B. E. Stoecklein

When you chair a company, you understand the urgency to drive revenues every day. You know that sales leaders and sales managers have to transfer the principles, behaviors and skills to their sales people. You know that sales people have… Read the full testimonial “B. E. Stoecklein”

B. E. Stoecklein
Chairman and CEO
CMS Mid-Atlantic, Inc.

Carlos Quezada

Since 2010, Gary has helped me develop several programs and implement several programs; from sales and talent development to creating a successful culture in our organization. Through this programs we have been able to help hundreds of sales counselors and… Read the full testimonial “Carlos Quezada”

Carlos Quezada
Managing Director HS-Texas
Service Corporation International

Jim Schiffler

Gary brings value and first-hand experience to our sales training and staff development programs.

Jim Schiffler
President
Sunburst Memorials

Gino Merrendino

When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a… Read the full testimonial “Gino Merrendino”

Gino Merrendino
Chief Gardener
Merrendino Cemetery Care

Michael J. Watkins

I have been privileged to call Gary my colleague and friend since 1985. His passion for our profession, ethical sales practices, employee education and the development of positive company culture is inspiring. His principle of “Service Selling” has served as… Read the full testimonial “Michael J. Watkins”

Michael J. Watkins, CFSP, CCO
Vice President, Operations & Compliance
The Signature Group

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

A Sampling of Gary’s Keynote Presentations

The Value of Accountability for Consistent Sales Success

This keynote presentation helps salespeople learn to think differently about consistency in sales performance — possibly the single most important factor in producting controllable, predictable, and repeatable results.

Climate Control: Why Leaders are the Thermostat and Thermometer in their Companies

A Leadership keynote presentation that helps leaders understand how they control the environment of their organizations

The Three Cs of Effective Leadership

There are many things people need from their leaders, but there are three foundational principles that determine leadership effectiveness. This keynote presentation helps leaders put those principles to work.