Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

Virginia Aspy

Gary is an entertaining, effective and memorable sales trainer. Gary has a way of putting people at ease. I appreciate his quality of character and professionalism.

Virginia Aspy
National Sales Manager
Grace Management

Mike White

Gary has been a speaker for our organization for several years. He has a unique ability to connect with his audience and to deliver a message that resonates with the associates and improves business and personal performance. Gary is a… Read the full testimonial “Mike White”

Mike White
Director of Sales Operation
Houston Market - SCI Management

Carlos Quezada

Since 2010, Gary has helped me develop several programs and implement several programs; from sales and talent development to creating a successful culture in our organization. Through this programs we have been able to help hundreds of sales counselors and… Read the full testimonial “Carlos Quezada”

Carlos Quezada
Managing Director HS-Texas
Service Corporation International

Tiffany Gallarzo

Gary’s dedication to your company is unparalleled in the world of corporate consultants. He is 100% dedicated to the success or your company and the individuals who run your organizations. His Service Selling philosophy and his belief that none of… Read the full testimonial “Tiffany Gallarzo”

Tiffany Gallarzo
President
California Funeral Directors Association

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

Gino Merrendino

When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a… Read the full testimonial “Gino Merrendino”

Gino Merrendino
Chief Gardener
Merrendino Cemetery Care

A Sampling of Gary’s Keynote Presentations

The Power to Prospect

This keynote presentation helps salespeople avoid the destructive emotions that can cloud their thinking, disrupt their routines, and weaken their motivation.

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.

The Value of Accountability for Consistent Sales Success

This keynote presentation helps salespeople learn to think differently about consistency in sales performance — possibly the single most important factor in producting controllable, predictable, and repeatable results.