Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

Virginia Aspy

Gary is an entertaining, effective and memorable sales trainer. Gary has a way of putting people at ease. I appreciate his quality of character and professionalism.

Virginia Aspy
National Sales Manager
Grace Management

Michael J. Watkins

I have been privileged to call Gary my colleague and friend since 1985. His passion for our profession, ethical sales practices, employee education and the development of positive company culture is inspiring. His principle of “Service Selling” has served as… Read the full testimonial “Michael J. Watkins”

Michael J. Watkins, CFSP, CCO
Vice President, Operations & Compliance
The Signature Group

Tiffany Gallarzo

Gary’s dedication to your company is unparalleled in the world of corporate consultants. He is 100% dedicated to the success or your company and the individuals who run your organizations. His Service Selling philosophy and his belief that none of… Read the full testimonial “Tiffany Gallarzo”

Tiffany Gallarzo
President
California Funeral Directors Association

Janet Rosman

Gary truly gets to know our business as his own which helps make him a true inspiration.

Janet Rosman
Sales and Marketing Manager
Quiet Places

Jeff Kidwiler

Gary has been a part of my success not just from consulting, sales training, public speaking and leadership development – He has helped me be successful on a daily basis as a result of his “Life” coaching which is a… Read the full testimonial “Jeff Kidwiler”

Jeff Kidwiler, CCE
President
Blackstone Memorials

Gino Merrendino

When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a… Read the full testimonial “Gino Merrendino”

Gino Merrendino
Chief Gardener
Merrendino Cemetery Care

A Sampling of Gary’s Keynote Presentations

The Three Cs of Effective Leadership

There are many things people need from their leaders, but there are three foundational principles that determine leadership effectiveness. This keynote presentation helps leaders put those principles to work.

The Invisible Force: How organizational culture impacts people and profits

Research in organizational behavior and performance clearly indicates that companies with strong cultures outperform organizations with weak cultures. In this presentation, you will learn about companies whose cultures have allowed them to achieve unprecedented success.

The Difference Maker

This keynote presentation helps sales managers focus on their people in ways that lead to optimal performance.