Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

Andrés Agular

I have known Gary for more than 15 years, and we have worked together for more than 7 years. This experience has been not only life changing for myself, but his counseling and mentorship have consistently driven sales in our… Read the full testimonial “Andrés Agular”

Andrés Agular
Vice President
Los Parques

Kevin Daniels

Gary O’Sullivan operates with a foundation of complete integrity and has the ability to help you transform the culture of your company to improve relationships and performance.

Kevin Daniels
Past President
ICCFA

Rick Hulkenberg

I have heard a lot of theory and ideas. I can say without reservation that Gary O’Sullivan knows how to reach the sales person on the street. I’ve watched Gary, and it’s quite clear that he is in the business… Read the full testimonial “Rick Hulkenberg”

Rick Hulkenberg
President
Didasko Communication, LLC

Linda Budzinski

There are very few “sure things” when it comes to planning a conference, but having Gary O’Sullivan on the program takes the guesswork out of our keynote. He always comes through. From his pre-conference preparation, to his message, to his… Read the full testimonial “Linda Budzinski”

Linda Budzinski
Former Director of Communications and Membership Services
International Trade Association

Robert Fells

I have known Gary O’Sullivan for many years. In all my dealings with him I have found him to be a person of the highest professional character and personal integrity. His dedication and commitment to our profession is unwavering, and… Read the full testimonial “Robert Fells”

Robert Fells
External Chief Operating Office
ICFA

Michael J. Watkins

I have been privileged to call Gary my colleague and friend since 1985. His passion for our profession, ethical sales practices, employee education and the development of positive company culture is inspiring. His principle of “Service Selling” has served as… Read the full testimonial “Michael J. Watkins”

Michael J. Watkins, CFSP, CCO
Vice President, Operations & Compliance
The Signature Group

A Sampling of Gary’s Keynote Presentations

The Difference Maker

This keynote presentation helps sales managers focus on their people in ways that lead to optimal performance.

The Three Cs of Effective Leadership

There are many things people need from their leaders, but there are three foundational principles that determine leadership effectiveness. This keynote presentation helps leaders put those principles to work.

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.