Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

Jeff Kidwiler

Gary has been a part of my success not just from consulting, sales training, public speaking and leadership development – He has helped me be successful on a daily basis as a result of his “Life” coaching which is a… Read the full testimonial “Jeff Kidwiler”

Jeff Kidwiler, CCE
President
Blackstone Memorials

Rick Hulkenberg

I have heard a lot of theory and ideas. I can say without reservation that Gary O’Sullivan knows how to reach the sales person on the street. I’ve watched Gary, and it’s quite clear that he is in the business… Read the full testimonial “Rick Hulkenberg”

Rick Hulkenberg
President
Didasko Communication, LLC

Robert Fells

I have known Gary O’Sullivan for many years. In all my dealings with him I have found him to be a person of the highest professional character and personal integrity. His dedication and commitment to our profession is unwavering, and… Read the full testimonial “Robert Fells”

Robert Fells
External Chief Operating Office
ICFA

Jim Schiffler

Gary brings value and first-hand experience to our sales training and staff development programs.

Jim Schiffler
President
Sunburst Memorials

Virginia Aspy

Gary is an entertaining, effective and memorable sales trainer. Gary has a way of putting people at ease. I appreciate his quality of character and professionalism.

Virginia Aspy
National Sales Manager
Grace Management

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

A Sampling of Gary’s Keynote Presentations

The Value of Accountability for Consistent Sales Success

This keynote presentation helps salespeople learn to think differently about consistency in sales performance — possibly the single most important factor in producting controllable, predictable, and repeatable results.

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.

The Invisible Force: How organizational culture impacts people and profits

Research in organizational behavior and performance clearly indicates that companies with strong cultures outperform organizations with weak cultures. In this presentation, you will learn about companies whose cultures have allowed them to achieve unprecedented success.