Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

Rick Hulkenberg

I have heard a lot of theory and ideas. I can say without reservation that Gary O’Sullivan knows how to reach the sales person on the street. I’ve watched Gary, and it’s quite clear that he is in the business… Read the full testimonial “Rick Hulkenberg”

Rick Hulkenberg
President
Didasko Communication, LLC

Janet Rosman

Gary truly gets to know our business as his own which helps make him a true inspiration.

Janet Rosman
Sales and Marketing Manager
Quiet Places

John McQueen

I have had the pleasure of knowing Gary O’Sullivan personally for over a decade during which we have worked together in a variety of professional capacities. Gary is not only knowledgeable in all areas of sales, management and teamwork, but… Read the full testimonial “John McQueen”

John T. McQueen, CFSP
Former Owner, President & CEO
Anderson-McQueen Funeral Homes, Cemetery & Crematory

Linda Budzinski

There are very few “sure things” when it comes to planning a conference, but having Gary O’Sullivan on the program takes the guesswork out of our keynote. He always comes through. From his pre-conference preparation, to his message, to his… Read the full testimonial “Linda Budzinski”

Linda Budzinski
Former Director of Communications and Membership Services
International Trade Association

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

Andrés Agular

I have known Gary for more than 15 years, and we have worked together for more than 7 years. This experience has been not only life changing for myself, but his counseling and mentorship have consistently driven sales in our… Read the full testimonial “Andrés Agular”

Andrés Agular
Vice President
Los Parques

A Sampling of Gary’s Keynote Presentations

Climate Control: Why Leaders are the Thermostat and Thermometer in their Companies

A Leadership keynote presentation that helps leaders understand how they control the environment of their organizations

The Power to Prospect

This keynote presentation helps salespeople avoid the destructive emotions that can cloud their thinking, disrupt their routines, and weaken their motivation.

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.