Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

Read More...

featured services

meet go shop

More Praise for Gary O’Sullivan

Don't take our word for it...

Virginia Aspy

Gary is an entertaining, effective and memorable sales trainer. Gary has a way of putting people at ease. I appreciate his quality of character and… Read the full testimonial “Virginia Aspy”

Virginia Aspy
National Sales Manager
Grace Management

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

Gino Merrendino

When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a… Read the full testimonial “Gino Merrendino”

Gino Merrendino
Chief Gardener
Merrendino Cemetery Care

Kevin Daniels

Gary O’Sullivan operates with a foundation of complete integrity and has the ability to help you transform the culture of your company to improve relationships and… Read the full testimonial “Kevin Daniels”

Kevin Daniels
Past President
ICCFA

Rick Hulkenberg

I have heard a lot of theory and ideas. I can say without reservation that Gary O’Sullivan knows how to reach the sales person on the street. I’ve watched Gary, and it’s quite clear that he is in the business… Read the full testimonial “Rick Hulkenberg”

Rick Hulkenberg
President
Didasko Communication, LLC

Andrés Agular

I have known Gary for more than 15 years, and we have worked together for more than 7 years. This experience has been not only life changing for myself, but his counseling and mentorship have consistently driven sales in our… Read the full testimonial “Andrés Agular”

Andrés Agular
Vice President
Los Parques

A Sampling of Gary’s Keynote Presentations

The New Language of Sales

This keynote presentation will help you learn how language forms the culture of your sales organization and will challenge you to change the sales language you use to get the results you want.

Climate Control: Why Leaders are the Thermostat and Thermometer in their Companies

A Leadership keynote presentation that helps leaders understand how they control the environment of their organizations

The Invisible Force: How organizational culture impacts people and profits

Research in organizational behavior and performance clearly indicates that companies with strong cultures outperform organizations with weak cultures. In this presentation, you will learn about companies whose cultures have allowed them to achieve unprecedented success.