Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

Read More...

featured services

meet go shop

More Praise for Gary O’Sullivan

Don't take our word for it...

B. E. Stoecklein

When you chair a company, you understand the urgency to drive revenues every day. You know that sales leaders and sales managers have to transfer the principles, behaviors and skills to their sales people. You know that sales people have… Read the full testimonial “B. E. Stoecklein”

B. E. Stoecklein
Chairman and CEO
CMS Mid-Atlantic, Inc.

Richard F. “Dick” Perl

Nobody but nobody does it better than Gary O’Sullivan. As a platform speaker and trainer myself, I am very critical of those who do this for a living. Without a doubt Mr. O is the BEST of the BEST. When… Read the full testimonial “Richard F. “Dick” Perl”

Richard F. “Dick” Perl
Past President
Southern Cemetery and Funeral Association

Marla J. Noel

Gary O’Sullivan is the consummate professional…. I have a vision of Fairhaven being so superior in customer service… The process has been a challenge… Gary understood, and helped to improve the process. We have enjoyed working with Gary, although he… Read the full testimonial “Marla J. Noel”

Marla J. Noel
Former President
Fairhaven Memorial Park and Mortuary

Janet Rosman

Gary truly gets to know our business as his own which helps make him a true inspiration.

Janet Rosman
Sales and Marketing Manager
Quiet Places

Linda Budzinski

There are very few “sure things” when it comes to planning a conference, but having Gary O’Sullivan on the program takes the guesswork out of our keynote. He always comes through. From his pre-conference preparation, to his message, to his… Read the full testimonial “Linda Budzinski”

Linda Budzinski
Former Director of Communications and Membership Services
International Trade Association

John McQueen

I have had the pleasure of knowing Gary O’Sullivan personally for over a decade during which we have worked together in a variety of professional capacities. Gary is not only knowledgeable in all areas of sales, management and teamwork, but… Read the full testimonial “John McQueen”

John T. McQueen, CFSP
Former Owner, President & CEO
Anderson-McQueen Funeral Homes, Cemetery & Crematory

A Sampling of Gary’s Keynote Presentations

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.

The Invisible Force: How organizational culture impacts people and profits

Research in organizational behavior and performance clearly indicates that companies with strong cultures outperform organizations with weak cultures. In this presentation, you will learn about companies whose cultures have allowed them to achieve unprecedented success.

The Difference Maker

This keynote presentation helps sales managers focus on their people in ways that lead to optimal performance.