Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

Read More...

featured services

meet go shop

More Praise for Gary O’Sullivan

Don't take our word for it...

Janet Rosman

Gary truly gets to know our business as his own which helps make him a true inspiration.

Janet Rosman
Sales and Marketing Manager
Quiet Places

Kevin Daniels

Gary O’Sullivan operates with a foundation of complete integrity and has the ability to help you transform the culture of your company to improve relationships and performance.

Kevin Daniels
Past President
ICCFA

B. E. Stoecklein

When you chair a company, you understand the urgency to drive revenues every day. You know that sales leaders and sales managers have to transfer the principles, behaviors and skills to their sales people. You know that sales people have… Read the full testimonial “B. E. Stoecklein”

B. E. Stoecklein
Chairman and CEO
CMS Mid-Atlantic, Inc.

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

Gino Merrendino

When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a… Read the full testimonial “Gino Merrendino”

Gino Merrendino
Chief Gardener
Merrendino Cemetery Care

Mike White

Gary has been a speaker for our organization for several years. He has a unique ability to connect with his audience and to deliver a message that resonates with the associates and improves business and personal performance. Gary is a… Read the full testimonial “Mike White”

Mike White
Director of Sales Operation
Houston Market - SCI Management

A Sampling of Gary’s Keynote Presentations

The Invisible Force: How organizational culture impacts people and profits

Research in organizational behavior and performance clearly indicates that companies with strong cultures outperform organizations with weak cultures. In this presentation, you will learn about companies whose cultures have allowed them to achieve unprecedented success.

The Value of Accountability for Consistent Sales Success

This keynote presentation helps salespeople learn to think differently about consistency in sales performance — possibly the single most important factor in producting controllable, predictable, and repeatable results.

The Difference Maker

This keynote presentation helps sales managers focus on their people in ways that lead to optimal performance.