Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

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More Praise for Gary O’Sullivan

Don't take our word for it...

Nadira Baddeliyanage

Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30… Read the full testimonial “Nadira Baddeliyanage”

Nadira Baddeliyanage
Director of Operations
ICCFA

Tiffany Gallarzo

Gary’s dedication to your company is unparalleled in the world of corporate consultants. He is 100% dedicated to the success or your company and the individuals who run your organizations. His Service Selling philosophy and his belief that none of… Read the full testimonial “Tiffany Gallarzo”

Tiffany Gallarzo
President
California Funeral Directors Association

Janet Rosman

Gary truly gets to know our business as his own which helps make him a true inspiration.

Janet Rosman
Sales and Marketing Manager
Quiet Places

Rick Hulkenberg

I have heard a lot of theory and ideas. I can say without reservation that Gary O’Sullivan knows how to reach the sales person on the street. I’ve watched Gary, and it’s quite clear that he is in the business… Read the full testimonial “Rick Hulkenberg”

Rick Hulkenberg
President
Didasko Communication, LLC

Jim Schiffler

Gary brings value and first-hand experience to our sales training and staff development programs.

Jim Schiffler
President
Sunburst Memorials

Richard F. “Dick” Perl

Nobody but nobody does it better than Gary O’Sullivan. As a platform speaker and trainer myself, I am very critical of those who do this for a living. Without a doubt Mr. O is the BEST of the BEST. When… Read the full testimonial “Richard F. “Dick” Perl”

Richard F. “Dick” Perl
Past President
Southern Cemetery and Funeral Association

A Sampling of Gary’s Keynote Presentations

The New Language of Sales

This keynote presentation will help you learn how language forms the culture of your sales organization and will challenge you to change the sales language you use to get the results you want.

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.

The Three Cs of Effective Leadership

There are many things people need from their leaders, but there are three foundational principles that determine leadership effectiveness. This keynote presentation helps leaders put those principles to work.