Here’s the truth: every company has a culture. Whether you’ve built it intentionally—or it’s just happened—there’s a culture in place. Your company’s culture is created either by design or default. When a company clearly defines its values and beliefs, it sets the standard for what behaviors are expected. Values guide decisions, shape interactions, and unify teams around a shared purpose. Culture is always at work, even when you can’t see it. Because in the end, culture is an invisible force, only seen in behavior.
Check this I.D. When Interviewing Candidates
When interviewing a prospective hire, be sure and check his or her I.D.
No, this video is NOT about asking for a candidate’s driver’s license, social security card, or college transcript.
It’s about determining the CHARACTER of the person. In this video, I’ll tell you what the “I” and “D” stand for and why they are independent and interdependent. I’ll also explain the dangers of having the wrong balance of “I” and “D”.
3 things you must be if you want to succeed in sales
Have you ever wondered why some people do better in sales than others? What I’ve learned over the course of nearly 5 decades in direct sales is that there are three things salespeople must be if they want to have consistent or above-average sales. In this short video, I’ll explain these three things and their impact on your ability to have more control over your future in direct sales.
How Long Does It Take?
Much of the consulting I do these days centers around corporate culture — specifically, helping business owners and leaders actively design their culture. In doing so we often have to help them define their mission, beliefs and values. This process allows the leaders to explain why they exist as a company and how adhering to their defined beliefs and values is designed to influence their behaviors — allowing them to accomplish their mission. Guess what’s the first question most leaders have about this process?
A Customer Experience Story: The Wrong Size Shoes (Part 2)
This article is a follow-up to the story I shared last week about a fellow who received the wrong size shoes from an online retailer and how that story had a happy ending. In today’s article I’ll tell you about the Q&A session I attended with executives at that organization and how they design their corporate culture to maximize favorable outcomes.
A Customer Experience Story: The Wrong Size Shoes
Here is a customer experience story with a happy ending. But the happy ending didn’t happen by chance. It happened because the company in question has meticulously and purposefully designed its corporate culture to wow its customers, with the side effect of turning many of them into customers for life. If you’re a business owner or leader, this one’s for you. But I really think it can resonate for anyone.
Good Ideas Are Useless
How many good ideas have you had in the last year? In the last month? In the last week?
What happened to those good ideas?
For far too many people, good ideas just disappear.
Why? Because the ideas were never acted on. Because the ideas were never tried and perfected.
Good ideas are abundant. But they’re useless unless they are acted on, unless they are put into practice.
Watch the short video to gain a deeper understanding of this valuable principle.
Why Go to Big Box Stores When You Can Buy Online?
Like many of you, I buy a lot of stuff — including electronics equipment — online. But I’ll still go to bricks & mortar stores from time to time, including my local Best Buy. I know that anything I can find inside a Best Buy store (and then some) can be bought online. Yet I still venture out and visit those stores. Why? And what does this have to do with your business? Watch this video for the answers.
How Can You Stand Out in Your Market?
As you start watching this short video, you’ll probably be wondering, “Why in the world are we looking at vegetables?” The answer is that for one business I visited recently, vegetables — or rather, something special about these particular vegetables — are major ingredients in its success.
Belief Builds Trust
Business is built on relationships.
The great Zig Zigler is famous for reminding us that people don’t buy from you because of what you say; people buy from you because of what you say that they believe. And that belief comes from you building trust.
Watch this short video for some of my thoughts on the importance of trust.