To quote Herb Kelleher (CEO of Southwest Airlines, one of our country’s most successful companies): “If we lose our culture we lose everything.”
A company’s culture is the environment in which the people of the organization work. It is the values, beliefs, and principles that guide and give meaning to people. In today’s tight talent market, companies with a strong, well-defined culture will not only be better positioned to attract the right people, but they will also have created an environment in which people feel appreciated and valued. When people feel appreciated and valued, they give more of themselves.