Cemetery & Funeral Professionals:

Gary O'Sullivan, CCFE, Knows Your Profession!

Whether you sell pre-need, manage those who do, or lead a cemetery, funeral home, or combination business — the challenges you face every day are different than those in any other type of business.

I know the Cemetery & Funeral profession.

In 1971, right out of high school at the age of 18, I started selling cemetery property door-to-door. Since then — in a career spanning nearly five decades — I have served the profession in many capacities. From being a sales manager, regional manager, and Senior VP of Sales for a public company, to being responsible for helping companies design and drive their desired culture.

Whenever I work with members of the Cemetery & Funeral profession — delivering keynotes, consulting for companies, providing one-on-one coaching for leaders, providing training in seminars and workshops — the principles and techniques I share are shaped by the prism that is my experience in the profession.

Meet Gary

I am a senior-level executive with proven success in strategic planning, development, management and leadership of operational initiatives in sales and marketing. An accomplished platform speaker, teacher and motivator. I have a unique way of creating synergistic alignment of personal and corporate values and personal accountability.

GO Virtual!

Sometimes it's difficult or costly to schedule live engagements. Using your choice of no– or low-cost technology platforms, you and your staff can have a live experience, virtually anywhere! All that's needed is an internet connection and a connected devise – whether it's a smartphone, tablet, laptop, desktop, smart TV or big screen!

Read about GOing Virtual

Shop

The store offers a variety of products to help you build your business. Whether it's books, audio, video or e-books you're looking for. It's here.

The Culture You Create—Or Allow—Will Make or Break You

Here’s the truth: every company has a culture. Whether you’ve built it intentionally—or it’s just happened—there’s a culture in place. Your company’s culture is created either by design or default. When a company clearly defines its values and beliefs, it sets the standard for what behaviors are expected. Values guide decisions, shape interactions, and unify teams around a shared purpose. Culture is always at work, even when you can’t see it. Because in the end, culture is an invisible force, only seen in behavior.Read

Check this I.D. When Interviewing Candidates

When interviewing a prospective hire, be sure and check his or her I.D. No, this video is NOT about asking for a candidate's driver's license, social security card, or college transcript. It's about determining the CHARACTER of the person. In this video, I'll tell you what the "I" and "D" stand for and why they are independent and interdependent. I'll also explain the dangers of having the wrong balance of "I" and "D".Watch

3 things you must be if you want to succeed in sales

Have you ever wondered why some people do better in sales than others? What I've learned over the course of nearly 5 decades in direct sales is that there are three things salespeople must be if they want to have consistent or above-average sales. In this short video, I'll explain these three things and their impact on your ability to have more control over your future in direct sales.Watch

Don't take our word for it...

Rick Hulkenberg

I have heard a lot of theory and ideas. I can say without reservation that Gary O’Sullivan knows how to reach the sales person on the street. I’ve watched Gary, and it’s quite clear that he is in the business… Read the full testimonial “Rick Hulkenberg”

Rick Hulkenberg

President

Didasko Communication, LLC

Tiffany Gallarzo

Gary’s dedication to your company is unparalleled in the world of corporate consultants. He is 100% dedicated to the success or your company and the individuals who run your organizations. His Service Selling philosophy and his belief that none of… Read the full testimonial “Tiffany Gallarzo”

Tiffany Gallarzo

President

California Funeral Directors Association

Michael J. Watkins

I have been privileged to call Gary my colleague and friend since 1985. His passion for our profession, ethical sales practices, employee education and the development of positive company culture is inspiring. His principle of “Service Selling” has served as… Read the full testimonial “Michael J. Watkins”

Michael J. Watkins, CFSP, CCO

Vice President, Operations & Compliance

The Signature Group

John McQueen

I have had the pleasure of knowing Gary O’Sullivan personally for over a decade during which we have worked together in a variety of professional capacities. Gary is not only knowledgeable in all areas of sales, management and teamwork, but… Read the full testimonial “John McQueen”

John T. McQueen, CFSP

Former Owner, President & CEO

Anderson-McQueen Funeral Homes, Cemetery & Crematory

Mike White

Gary has been a speaker for our organization for several years. He has a unique ability to connect with his audience and to deliver a message that resonates with the associates and improves business and personal performance. Gary is a… Read the full testimonial “Mike White”

Mike White

Director of Sales Operation

Houston Market - SCI Management

Virginia Aspy

Gary is an entertaining, effective and memorable sales trainer. Gary has a way of putting people at ease. I appreciate his quality of character and professionalism.

Virginia Aspy

National Sales Manager

Grace Management

Read more testimonials

The New Language of Sales

This keynote presentation will help you learn how language forms the culture of your sales organization and will challenge you to change the sales language you use to get the results you want.

Requirements for a Strong Culture

Organizational culture is either formed by design or by default. Understanding the critical aspects that are required to create a strong and positive culture is the first step in changing your organization.

The Power to Prospect

This keynote presentation helps salespeople avoid the destructive emotions that can cloud their thinking, disrupt their routines, and weaken their motivation.