Seminars and workshops that are fast-paced and filled with motivation, humor, and — most importantly — packed with how-to skills.
Four Critical Elements of Business Success
Sessions can be specifically designed for sales professionals, sales managers or the leadership of an organization. I will customize your seminar or workshop to address these four critical elements of business success. Decades-long experience in training have proven these elements to be universal:
- Selling skills and motivation
- Sales management insights
- Senior management and leadership expertise
- How to design, define and drive organizational culture
These seminars and workshops are not “canned”, not “off-the-shelf”. Your organization’s challenges in each of these areas are unique to your organization. I will design and deliver a training solution customized to address those challenges.

Selling Skills and Motivation
- How to earn the prospect’s trust
- How to make selling a true profession, not just a job
- How to implement my exclusive ServiceSelling philosophy
- How to get excited about rejection
- The only two “productive” activities in sales
- Where motivation comes from and how to get it

Sales Management Insights
- How to attract and keep top talent
- When to manage and when to lead
- How to use accountability to ensure consistency in sales
- How to conduct an effective sales meeting
- How to get your people to prospect

Senior Management and Leadership Expertise
- The power and value of leadership
- How the leader casts and communicates the vision
- How to create leaders at every level
- How to stay out of the day and how to get into the future
- How effective leaders can drive customer service at all level

How to Design, Define and Drive Organizational Culture
- What it is and why it matters
- How to define, design and drive a culture you desire
- How your corporate culture impacts your people and profits
- How having a positive culture may just be your biggest competitive advantage
Transform Your Business
Since 2001, the Gary O’Sullivan Company has been building people to build business.
Providing training services to some of the top firms in the nation, we have a track record of building strong relationships, implementing needed change, and achieving the desired results.
Our training approach is based on the understanding that businesses never get better until their people do.
Unlike many other trainers who focus only on processes, we start with the people in your organization. Yes, processes and systems have their place. But people’s abilities and attitudes will always trump process.
For this reason, we focuses on developing your people first — and then work on implementing sustainable processes that allow companies to go further faster.
Proven Training & Development Skills
- Relevant — For what your company’s needs are today
- Inspiring — Helping people understand the why so they’ll implement the how
- Actionable — Not just theory; solid how-to concepts
Want to discover how training can help your company?
Praise for Gary O’Sullivan
Jeff Kidwiler
Gary has been a part of my success not just from consulting, sales training, public speaking and leadership development – He has helped me be successful on a daily basis as a result of his “Life” coaching which is a fundamental part of every aspect of the Gary O package.
Gino Merrendino
When I first met Gary, I was instantly attracted to the wealth of his experience and his outstanding reputation as a speaker, teacher, and consultant. As a speaker, my first encounter with Gary was at the ACA convention. As a trained toastmaster, I am hypercritical of a speaker’s technical abilities. Gary hits his mark on all counts. His timing pace, audience engagement, and knowledge of subject matter are second to none. His message is always clear and sharp. His use of quotes and anecdotes make his message both inspiring and motivating. Most importantly, he always leaves you with something to take home. I am a voracious note taker when listening to a speech, but not with Gary. His speeches are always memorable and effective for change.
As my closing presenter at the ICCFA University, he consistently ranks as the highest level of all the teachers. Anyone who had the good fortune of attending the ICCFA University will tell you that his fireside chats at night are just as effective as his classes… and his classes are extremely effective.
As a consultant to many of my 81 client cemeteries where I perform facility management, the ones that use GO consulting are the most successful in their respective markets. His use of technology, his teaching style and his results driven style make our clients both successful and able to scale their success. What impresses me the most about Gary is his rock solid integrity! When you see our firm shine, I think that a piece of Gary’s wisdom is behind there somewhere.
Richard F. “Dick” Perl
Nobody but nobody does it better than Gary O’Sullivan. As a platform speaker and trainer myself, I am very critical of those who do this for a living. Without a doubt Mr. O is the BEST of the BEST. When Gary speaks the audiences listens! Gary’s commitment to people and helping organizations obtain their highest levels of success is his mission in life.
Robert Fells
I have known Gary O’Sullivan for many years. In all my dealings with him I have found him to be a person of the highest professional character and personal integrity. His dedication and commitment to our profession is unwavering, and his desire to serve others is unmatched.
Michael J. Watkins
I have been privileged to call Gary my colleague and friend since 1985. His passion for our profession, ethical sales practices, employee education and the development of positive company culture is inspiring. His principle of “Service Selling” has served as a guidepost for my work in the funeral profession. In the countless times that I have listened to Gary’s educational presentations, I cannot think of one instance when I did not walk away motivated, inspired and equipped with new ideas. Gary is the gold standard for honesty, integrity and trust – all of the basic tenants of our profession.
Tiffany Gallarzo
Gary’s dedication to your company is unparalleled in the world of corporate consultants. He is 100% dedicated to the success or your company and the individuals who run your organizations. His Service Selling philosophy and his belief that none of us is as good as all of us will unite your company across departments, resulting in a higher level of sales performance and a higher of level of service delivered to the families you are privileged to serve. Gary is a legend in our profession because of his service selling philosophy. He is a world class speaker, consultant, and coach who can take your organization to new heights.
B. E. Stoecklein
When you chair a company, you understand the urgency to drive revenues every day. You know that sales leaders and sales managers have to transfer the principles, behaviors and skills to their sales people. You know that sales people have to acquire the proper selling habits and hone their skills every day.
Gary O’Sullivan’s time-tested principles for leading and managing a sales organization—for selling excellence and keeping the sales culture alive and thriving—unquestionably represent the BEST opportunity for developing a sales organization. Partnering with GO is how you keep your sales organization selling at its BEST!
Nadira Baddeliyanage
Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30 years. Gary has keynoted our Annual Convention, conducted workshops at the numerous ICCFA educational events and continues to serve and enthusiastically give back to the profession as the Dean of the Sales College at the ICCFA University each July. Gary’s love of teaching is evident in every story he tells, in every sales tip he shares. He is approachable, relevant, and always professional. Gary O’Sullivan’s thoughtful approach to the projects he undertakes speaks volumes about his integrity and willingness to always give more than expected.