I have been privileged to call Gary my colleague and friend since 1985. His passion for our profession, ethical sales practices, employee education and the development of positive company culture is inspiring. His principle of “Service Selling” has served as a guidepost for my work in the funeral profession. In the countless times that I have listened to Gary’s educational presentations, I cannot think of one instance when I did not walk away motivated, inspired and equipped with new ideas. Gary is the gold standard for honesty, integrity and trust – all of the basic tenants of our profession.