Gary O’Sullivan, CCFE, is a legend in our industry and has revolutionized the way sales teams interact with families. The International Cemetery, Cremation and Funeral Association has had the honor and privilege to work with Gary for more than 30 years. Gary has keynoted our Annual Convention, conducted workshops at the numerous ICCFA educational events and continues to serve and enthusiastically give back to the profession as the Dean of the Sales College at the ICCFA University each July. Gary’s love of teaching is evident in every story he tells, in every sales tip he shares. He is approachable, relevant, and always professional. Gary O’Sullivan’s thoughtful approach to the projects he undertakes speaks volumes about his integrity and willingness to always give more than expected.