The common thread that runs through everything I do is the principle that an organization’s culture is the single most powerful force in determining its prospects for success.
And every organization has its own distinct organizational culture.
So What is Organizational Culture?
Organizational culture consists of the beliefs, values, and behaviors that determine how employees and management interact with each other and with their partners, prospects, and customers.
Organizational culture manifests itself in every aspect of your organization’s being, every transaction you and your people engage in. In every address from senior management. In every job interview. In every performance review. In every sales call. In every customer service touch. In how you answer the phone. In how your automated phone system deals with callers on hold. In how — and how promptly — you respond to inquiries.
I think you get the idea.
Ultimately, your organization’s culture is a powerful — often invisible — force that influences people, affects the trust others have in you, and impacts your profits.
Not to decide is to decide.
If you’re a leader in your organization, the most important thing you need to understand about organizational culture is that it is either intentional or accidental. It is either driven and nurtured by design or evolved by default.
The good news is that you get to choose.
And a big part of my mission in everything I do to build your people to build your business is helping you drive and nurture your organizational culture by design. Choosing to drive your corporate culture — and drive it in the right direction — might just be your most important job as a leader.
Organizational Culture is not “another thing to do”
Sometimes when I start talking about organizational culture with clients, I see an occasional eye roll that translates to, “Oh, good. Another thing to do…”
Organizational culture is not “another thing to do”. It’s how you do everything you do.
For this reason, every keynote presentation, consulting engagement, and training workshop I deliver touches upon organizational culture.
Take Control: Drive Your Organizational Culture By Design
Good companies only focus on what they do and how they do it. Great companies focus on who they are. They focus on their beliefs and values, which, in turn, impact how people in the organization behave.
Do everything you can to be a great company.Let's Talk about Your Organization's Culture