Thinking about Corporate Culture

If you are a leader of an organization, how much time do you spend thinking about your organization’s culture?

For far too many leaders, the answer to that question is “Not much.”

I hope that is not your answer, and here is one of the many reasons why.

In the book, Corporate Culture, The Ultimate Strategic Asset, authors Eric Flamholtz and Yvonne Randle say this about corporate culture:

…it might actually be the ultimate true sustainable, competitive advantage.

They go on to say,

…this is invisible to most observers, making it a stealth competitive advantage.

This book has had a major influence on me, insofar as much of my work is in helping companies design and drive the culture of their organizations. What’s more, the ideas in this book inspired me to develop one of my most requested keynote presentations, The INVISIBLE FORCE – How Organizational Culture Impacts People and Profits.

According to several major long-term studies, companies with strong, driven, and well-designed cultures achieve greater results — from employee satisfaction and retention to higher scores on customer satisfaction surveys.

And all of this leads to higher profits.

If you haven’t thought about your company’s culture, I strongly suggest you do.